Developments
Tried to develop some ideas forward in terms of layout, composition, text and type.
Also tried to research some more fonts that I could use. I was thinking of using San serif fonts as they are easy to read and are more relevant in my mind in terms of modern society. I tried to add elements that were successful in my other designs from after the critique to hopefully make a stronger rhetoric poster.
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| Used a girl as the silhouette to represent the youth |
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| The city in connection with the social media balloon represents the media driven society |
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| I used a balloon to connect the girl to the city. The connection of technology like the attachment to the balloon. |
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| added the tui bird flying with the same colour as the girl which represents being free and being able to let go of technology. |
Researched into possible negative connotations of using the Tui bird in relation to the existing well known Tui brand.
http://www.simpleandloveable.com/bad-brand-personality
However, I think that the connection with the bird silhouette I used will not directly correspond to the Tui brand. The Tui brand does have a outspoken, not caring what others think vibe so it could support my poster in some ways too.
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