My Concept

Brief Rationale

My poster explores the concept of social media being bad as it causes children to follow the societal trend of being constantly plugged into social media.

I used light colours of blue, white to create a calm and peaceful atmosphere to the image because I wanted to show that there is an approachable world outside social media. The darker blue was used to create a little bit of contrast to the composition.

The rhetorical approach I chose was using balloons representing social media because children can relate to wanting balloons. The image shows the girl releasing the balloon as it is seen as a symbol of releasing the bad from you and being able to feel the world around us. Each balloon represents the top social media used by youth of Facebook, Snapchat, Youtube and Instagram.

In terms of Ihi and wehi I wanted my poster to have a type of uplifting persuasion without being too exaggerated in a negative way. This suited the idea of being free from social media better because it illustrated the world without social media being good rather than just showing social media being bad. In conclusion I wanted to convince people through promoting the positive space outside of social media rather than focussing on the negativity of social media.